While I know everyone is doing what they can - donating to the Red Cross, the blogger's Day of Silence, etc. I saw a post from Becs of Style with Benefits of this amazing bracelet with all proceeds going to The Red Cross. Corter Leather, based out of New England, noted that as of March 17th, they raised over $14,000 for The Red Cross...in less than 72-hours. Now that's some purchasing power. My sistar, Rye Bread & I got one to show our support.
Of course I encourage you to do what you can - donate via text or online to help those in need. Aside from the Red Cross & Corter Leather, there are other companies incentivizing people to donate. LivingSocial.com has a "deal" where they will donate an additional $5 for the $5 you donate ($10 for $5) - they already raised $2.1M. And American Airlines & United Airlines will award you frequent flier miles for your donation.